Print Design

Much of my work is in the digital world these days, but I have a deep love for print design. I think any good identity based campaign, marketing or otherwise begins and ends with print design. A logo doesn’t look good if it doesn’t look good in print. Designing a print object is often the best place to begin when trying to come up with “the goods” (a great idea). It’s easy to over communicate and overload the viewer/reader with too much information all over the page. Print forces you to whittle away at the core of your message. It has to be effective in an instant and communicate the big picture at the same time. If you can create a stunning print object every other design venture from there out has a foundation on which to build.

There are things that cannot be done in the digital world that can be done with print. Texture, shape, and other material nuances can play a huge role in whether or not a flyer, postcard, or package will be kept or read. A designer who doesn’t think in these terms is missing out on a whole world of intricacy that makes print fun and exciting. Designing for varying print processes like Letterpress, Embossing, Card-stocks and Papers, and Die cuts takes previous knowledge, planning, and real guts to get your hands dirty with some paper and paste.

Print is a wonderful world.

Tools:

• Adobe PhotoShop®
• Adobe Illustrator®
• Adobe InDesign®
• And my mind controlling my hands